← → / SPACE to present • F for fullscreen
FREE NONPROFIT BLUEPRINT WORKSHOP

THE NONPROFIT
BLUEPRINT™

Build it. Position it. Fund it.

VISION → STRUCTURE → FUNDING READINESS
THE BIGGER WHY

This is bigger than a 501(c)(3).

You didn’t start this because you wanted paperwork.

SOMEBODY NEEDS WHAT YOU’RE BUILDING

Real people.
Real problems.

Your nonprofit can become part of the solution.

Domestic violence survivors
Veterans
Senior citizens
Children
Single mothers
People experiencing homelessness
People reentering society
Families in crisis
VISION NEEDS A VEHICLE

Heart is powerful.
Structure carries it.

The vision becomes sustainable when you build the organization underneath it.

WHY LISTEN TO US?

We’ve been doing this since 2012.

Before the 1023-EZ even existed.

100%

IRS Approval Rate*

*Based on applications submitted by our team, according to our internal records.

THE NONPROFIT BLUEPRINT™

Tonight we build the whole picture.

01. BUILD

Establish the organization correctly.

02. POSITION

Create programs funders can understand.

03. FUND

Build a funding ecosystem.

Candace Michelle
Workshop Host • Nonprofit Strategist

Candace Michelle

Candace Michelle is a nonprofit strategist, business coach, and funding consultant who helps mission-driven leaders turn their vision into structured, sustainable, and fundable organizations.

She has helped numerous organizations successfully obtain 501(c)(3) tax-exempt status while providing strategic support in nonprofit development, grant development, funding readiness, business funding, board structure, and organizational strategy.

Her approach goes beyond simply forming a nonprofit—helping leaders build the infrastructure, strategy, and funding foundation needed to pursue grants, access capital, expand programs, and create meaningful community impact.

Build it right. Fund it strategically. Position it for long-term impact.
Pearlie Williams
Workshop Host • Nonprofit Leader • Community Advocate

Pearlie Williams

Pearlie Williams is a nonprofit leader, community advocate, and founder committed to helping individuals and families access the resources, support, and opportunities they need to thrive.

Through her work in the nonprofit and community service space, Pearlie has dedicated herself to creating programs that address real needs, strengthen communities, and help people move toward greater stability and self-sufficiency.

Her leadership combines compassion, service, advocacy, and practical solutions, with a focus on building organizations and initiatives that create measurable, lasting impact.

Creating pathways. Restoring hope. Building stronger communities one life at a time.
SECRET #1
SECRET #1 — BUILD

You don’t need a nonprofit on paper.

You need an ORGANIZATION.

THE MYTH

“I just need my 501(c)(3).”

Tax-exempt status is part of the foundation. It is not the entire organization.

Programs
Governance
Compliance
Outcomes
Funding Strategy
WHAT ACTUALLY HAS TO BE BUILT?

The foundation has layers.

State Incorporation
EIN
Board
Bylaws
Conflict of Interest Policy
1023 / 1023-EZ
Governance
Mission + Programs
BUT I ALREADY PAID SOMEONE TO DO THIS

“I used Incfile, Bizee or another filing service.”

You may have successfully formed your nonprofit with the state.

BUT THAT DOES NOT AUTOMATICALLY MEAN YOUR 501(c)(3) IS COMPLETE.

STATE NONPROFIT FORMATION
EIN
GOVERNING DOCUMENTS
1023 / 1023-EZ
IRS TAX-EXEMPT RECOGNITION
FILING A NONPROFIT ≠ COMPLETING THE ENTIRE FEDERAL TAX-EXEMPTION PROCESS
KNOW WHAT YOU ACTUALLY PAID FOR

Formation is not the same as exemption.

FORMATION SERVICE

STATE FORMATION

May help establish the legal nonprofit entity with your state.

501(c)(3) PROCESS

FEDERAL TAX-EXEMPT RECOGNITION

Requires a separate IRS process, generally through Form 1023 or 1023-EZ when eligible.

Before you pay anyone else, find out exactly where you are in the process.

THE DIY QUESTION

Can you do this yourself?

YES.

The better question is: do you know what you don’t know?

DIY HAS A COST TOO
Hours of research
Second-guessing forms
Rewriting documents
Wrong filing path
Delays + rework
Compliance confusion

“Free” can still be expensive.

Time, mistakes, delays and missed readiness all have a cost.

Experience shortens the learning curve.

You can do it yourself. You do not have to learn everything through trial and error.

SINCE 2012 • BEFORE 1023-EZ
SECRET #2
SECRET #2 — POSITION

Funders don’t fund your heart.

They fund a clear plan for IMPACT.

PASSION IS THE BEGINNING

“I want to help women.”

Beautiful. Now make it fundable.

Which women?
What problem?
What program?
How many people?
What changes?
How will you measure it?
What will it cost?
WHERE MOST PEOPLE GET STUCK

MISSION ❤️

“I want to help people.”

FUNDABLE PROGRAM

Clear services, population, outcomes + budget.

THE FUNDABLE PROGRAM FRAMEWORK™

Turn the mission into something funders can understand.

POPULATION
PROBLEM
PROGRAM
DELIVERY
OUTCOMES
MEASUREMENT
BUDGET
FUNDING
BEFORE

“I want to help single mothers.”

AFTER

A defined workforce-development program with clear services, participant targets, outcomes and delivery.

NOW WE HAVE SOMETHING TO FUND.
“BUT I’M NOT READY YET.”

You don’t get ready and then build.

BUILDING IS HOW YOU GET READY.

You do not need every program, board member, budget or funding source figured out before you begin.

“I’M WAITING ON MY BOARD.”

Your board matters.

But somebody still has to lead the next step.

COLLABORATION ≠ STAGNATION

Boards appropriately participate in governance and required decisions. Leadership still moves the vision forward.

BOARD READINESS + RECRUITMENT

Don’t just fill seats.
Build a board that can govern.

Mission Alignment
Skills
Accountability
Governance
FUNDING STARTS BEFORE THE APPLICATION
MISSION
PROGRAM
OUTCOMES
BUDGET
READINESS
OPPORTUNITY
PROPOSAL

Before you chase funding, build something worth funding.

SECRET #3
SECRET #3 — FUND

You need a funding ecosystem.

Not one grant to save the whole organization.

STOP THINKING ONLY “GRANTS”

Think FUNDING.

Grants
Government Opportunities
Corporate Sponsorships
Individual Donations
Recurring Donors
Fundraising
In-Kind Support
Partnerships
Property Donations
Vehicle Donations
Asset Donations
Program Revenue

The goal is not to build an organization that depends on one source of money.

WHERE GRANTS FIT

Grants are one piece of the funding ecosystem.

A funder is not simply funding your nonprofit because it exists.

They are investing in specific work that aligns with what they care about.

THIS IS WHY WE BUILT THE PROGRAM FIRST

Now we have something to fund.

POPULATION
PROBLEM
PROGRAM
OUTCOMES
BUDGET

Now we can ask: WHO FUNDS THIS KIND OF WORK?

THE BETTER GRANT QUESTION

Don’t start with:
“Where can I find grants?”

START HERE

“Who funds organizations doing what we do?”

That question changes the way you research.

NOW GRANT RESEARCH MAKES SENSE

Look for alignment.

We are not looking for every grant. We are looking for the opportunities that fit your organization and your program.

Mission
Population
Program
Geography
Funding Priorities
Eligibility
EXAMPLE

You serve single mothers.

Your program provides workforce development, job placement and financial education.

NOW YOUR RESEARCH GETS SPECIFIC
Who funds workforce development?
Who funds economic mobility for women?
Who funds employment programs?
Who funds financial education?
Who funds programs in your city or state?
A GRANT BEING AVAILABLE DOESN’T MEAN IT’S FOR YOU

Fit first.
Application second.

Who can apply?
What do they fund?
Where do they fund?
How much do they award?
What can funds be used for?
What is the deadline?
What documents are required?
Does your program align?
DON’T CHASE EVERY GRANT

Find the right money for the right program.

Ten random applications are not necessarily better than one highly aligned opportunity.

THE GRANT MATH NOBODY TALKS ABOUT

You are not supposed to win every grant.

15–30%

Our working grant success-rate benchmark

10

qualified applications

≈ 1–3 awards

20

qualified applications

≈ 3–6 awards

50

qualified applications

≈ 7–15 awards

GRANT FUNDING IS A PIPELINE.

Illustrative planning benchmark only. Funding and award rates vary; no grant award is guaranteed.

“BUT I DON’T KNOW HOW TO WRITE GRANTS.”

That’s a different skill.

Find the opportunity
Confirm fit
Position the program
Write the proposal

The goal isn’t to find A grant. The goal is to build a grant strategy.

And I’m going to show you how we can help with that too.

MAYBE THE REAL PROBLEM ISN’T STRATEGY

Maybe you’ve been saying…

“When I have more money.”
“When my board is ready.”
“When I understand everything.”
“When I feel confident.”
“When life slows down.”
“When it’s the perfect time.”
THE WAITING QUESTION

How long has this vision already been sitting?

3 months
6 months
1 year
3 years
5 years

What changes if you wait another year?

“I DON’T FEEL READY.”

Ready isn’t always a feeling.

VISION
DECISION
ACTION
EVIDENCE
CONFIDENCE
CALL BACK TO THE MISSION

Somebody needs you to build this.

Not perfectly. Not overnight. But intentionally.

The survivor
The veteran
The child
The senior
NOW YOU KNOW WHAT NEEDS TO HAPPEN

BUILD.

POSITION.

FUND.

TWO CHOICES

Figure it out yourself…

Research. Build. Rewrite. Navigate. Learn. Implement.

OR…

LET US HELP YOU BUILD IT.

THE FLAGSHIP

501(c)(3)
ASCENSION™

From vision → 501(c)(3) → funding ready.

501(c)(3) ASCENSION™
BYLAWS
1023 GUIDE
FUNDABLE PROGRAM
DONE-WITH-YOU
WHAT YOU’RE REALLY BUYING

Not templates. Not videos. Not paperwork.

THE INFRASTRUCTURE BEHIND THE MISSION.

501(c)(3) ASCENSION™ — WHAT’S INCLUDED
501(c)(3) Approval Blueprint™$2,673
1023 Long-Form Answer Guide™ + Training$750
The Fundable Program Framework™$750
Nonprofit Structure & Compliance Training$397
Grant Readiness Training$497
Grant Research Resources$297
Coaching + Implementation Support$750
Document Review Before Submission$750
501(c)(3) ASCENSION™
BUILD • POSITION • FUND
HIGHEST SUPPORT LEVEL

Training, templates, guidance, implementation support and document review.

REMEMBER GRANT WRITING?

You said: “I don’t know how to write grants.”

We thought about that too.

ONE MORE THING…
PROFESSIONAL BONUS

Professionally Prepared Grant Proposal

$750 VALUE

Once your 501(c)(3) is approved and your organization meets the applicable readiness and eligibility requirements.

THE FULL VALUE STACK
501(c)(3) Approval Blueprint™$2,673
1023 Long-Form Answer Guide™ + Training$750
The Fundable Program Framework™$750
Structure + Compliance Training$397
Grant Readiness Training$497
Grant Research Resources$297
Coaching + Implementation Support$750
Document Review Before Submission$750
Professionally Prepared Grant Proposal$750
TOTAL VALUE
$7,614
YOU’RE NOT PAYING THIS.
“WHAT IF I’M NOT FINANCIALLY READY?”

We didn’t want how you pay to stop the mission.

Where available and subject to provider approval and terms:

Klarna
Afterpay
Affirm
PayPal Credit

IN-HOUSE OPTION

50% down + $250/month

WORKSHOP INVESTMENT

Not $7,614. Not $5,000. Not $3,000.

$1,500
501(c)(3) ASCENSION™
“I WANT HELP — BUT $1,500 ISN’T MY LEVEL RIGHT NOW.”

We still have a way for you to move forward.

DIY

501(c)(3) Approval Blueprint™

$500
  • 1023-EZ Prep Guide + Training
  • State Incorporation Training
  • EIN Training
  • Bylaws Template
  • Conflict of Interest Template
  • Startup Roadmap
  • Structure Training
  • Board Readiness + Recruitment
  • Funding-Ready Checklist
TEACH ME
ASCENSION

501(c)(3) Ascension™

$1,500
  • Everything in the $1,000 Guided level
  • Highest level of support
  • Document Review
  • Funding-Ready Implementation
  • Professionally Prepared Grant Proposal
HELP ME GO FURTHER
CHOOSE YOUR LEVEL OF SUPPORT
$500 DIY$1,000 GUIDED$1,500 ASCENSION
Templates + Training
1023-EZ
1023 Long Form
Fundable Program Framework™
Grant Readiness + Research
Coaching + Implementation
Document Review
Professional Grant Proposal
$500 — TEACH ME
$1,000 — GUIDE ME
$1,500 — HELP ME GO FURTHER
THE NONPROFIT BLUEPRINT™

BUILD IT.
POSITION IT.
FUND IT.

Somebody is waiting on the other side of the organization you’re building.

CHOOSE YOUR LEVEL & ENROLL
WHAT LEADERS ARE SAYING

The vision feels different when you have a roadmap.

Monica

“I had been talking about starting my nonprofit for almost two years. I had the vision, but honestly didn’t know what I was supposed to do first. Having someone walk me through the process made it feel doable instead of overwhelming.”

Tasha

“I thought getting my 501(c)(3) was the whole process. I didn’t realize how much I needed to think about my board, programs and funding readiness. This helped me understand that I’m actually building an organization.”

WHAT LEADERS ARE SAYING

The vision feels different when you have a roadmap.

Keisha

“I tried doing everything myself at first because I wanted to save money. I had so many tabs open and everybody online was saying something different. I finally decided I wanted somebody who actually knew the process helping me.”

Angela

“The biggest thing for me was having someone I could ask questions. I was second guessing everything I put on my paperwork. Having guidance through the process gave me so much more confidence.”

WHAT LEADERS ARE SAYING

The vision feels different when you have a roadmap.

Nicole

“I came in knowing I wanted to help women in my community, but that was pretty much it. I needed help turning the idea into an actual program. Once I could see who we were serving, what we were providing and the outcome we wanted, everything started making more sense.”

Felicia

“I kept saying I was going to start when I had everything together. The problem was I didn’t even know what “everything together” was supposed to look like. Once I had a roadmap, I could finally move.”

WHAT LEADERS ARE SAYING

The vision feels different when you have a roadmap.

Sharon

“One of my biggest concerns was the money because I kept thinking I should just figure it out myself. But I had already spent months trying to figure it out myself. At some point I realized my time was costing me too.”

Danielle

“I didn’t just want a nonprofit on paper. I wanted to build something that could actually serve people and eventually be positioned for funding. That was the difference for me.”

WHAT LEADERS ARE SAYING

The vision feels different when you have a roadmap.

Latoya

“I was waiting on everybody else before I moved—the board, family, people I thought were going to help. I finally realized somebody had to lead the vision. Once I started moving, everything else started coming together.”

Michelle

“Yes, I probably could have figured it out myself eventually. But I realized I wasn’t paying for information. I was paying to stop guessing. That made the investment make sense for me.”

WHAT LEADERS ARE SAYING

The vision feels different when you have a roadmap.

Pastor Renee — Ministry Founder

“We had already been doing ministry and serving people for years, but the organizational side was where I needed help. I knew how to minister—I didn’t know all the paperwork, structure and compliance that came with building the organization. Having someone help us understand what needed to be in place allowed me to focus on the vision without feeling like I had to become a nonprofit expert overnight.”